Browsing by Author "Van, Ho Thi Bich"
Now showing items 1-20 of 28
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Consumer purchase decision towards organic cosmetic products - Case study of Ho Chi Minh city, Vietnam
Han, Ho Phuc Gia (International University - HCMC, 2018)Due to the development of society, people today are more sensible towards beauty, hygiene and they desired to satisfy the demand to feel and look good. It makes a tremendous impact on the rapid growth of beauty care industry. ... -
Customer experience and customer loyalty towards coffee shop in HCMC - The case of Phuc Long
Tam, Ngo Phung Thien (International University - HCMC, 2017)This thesis is conducted for indicating the customer experience and customer loyalty towards coffee shops in HCMC. To be more specific, the study is deeply conducted into a brand called Phuc Long and to figure out the ... -
Customer loyalty in express delivery business - A case study of DHL - VNPT express limited company
Truc, Hoang Thi Thanh (International University - HCMC, 2018)The research is conducted to examine the influencing factors of customer loyalty towards DHL international express delivery services. The study applies the research model from Luarn and Lin (2003) with three independent ... -
Customers' rejecting reasons on brand - Case of B-Phone 2015
Anh, Ho Ngoc Nhat (International University - HCMC, 2018)Nowadays, the competitiveness among smartphones companies is extremely hard. There are a lot of researches discussing about customers‟ purchasing intention or its positive side of a product. Moreover, this paper has ... -
Determinants of apps continuance reusing behavior in online food delivery service
Dinh, Tran Thuy Ngan (International University - HCMC, 2019)The study has mainly analyzed the continuance behavior of user toward technology system in the context of Food Delivery Apps. By coordinating the extended model of IT continuance and the theory of information overload as ... -
The effect of retailer service quality on store loyalty - A case of Lotte mart in Ho Chi Minh city, VietNam
Thuy, Pham Thi Thu (International University - HCMC, 2017)The research aims to identify and evaluate the factors of service quality affecting on the store loyalty of LOTTE Mart. More specifically, it finds the answer for the question of whether the proposed retail service quality ... -
The effects of beauty blogger's recommendations on consumer's online cosmetic purchase intentions
Thuy, Nguyen Ngoc (International University - HCMC, 2018)Purpose – Vlogging has become part of a consumer’s decision-making process when shopping cosmetic online; however, the understanding of blog recommendation’s effect on consumer purchase decision is still vague. The purpose ... -
The effects of social and personality factors on attitudes towards counterfeiting of luxury brands the case of high- end footwear in VietNam
Tan, Nguyen Ngoc Duy (International University - HCMC, 2017)Recent market in Vietnam has been witnessing the exploding problem of counterfeiting, especially counterfeits of luxury brands. The act of manufacturing and selling counterfeit products is causing critical damage to luxury ... -
Factors affecting consumers' green apparel purchasing decisions in Ho Chi Minh
Tran, Tran huyen Bao (International University - HCMC, 2019)Along with life simultaneous changes, the fashion industry shows no difference by the updated trends, styles, designs as well as fabrics. Nonetheless, the concerns toward the environment have not been addressed within ... -
Factors affecting consumers' green apparel purchasing decisions in Ho Chi Minh
Tran, Tran huyen Bao (International University - HCMC, 2019)Along with life simultaneous changes, the fashion industry shows no difference by the updated trends, styles, designs as well as fabrics. Nonetheless, the concerns toward the environment have not been addressed within ... -
Factors affecting customer satisfaction for video on demand subscription in the case of netflix in Vietnam
Linh, Nguyen Thi Hong (International University - HCMC, 2019)The idea of this study is come up from the revolution of modern technology. Entertainment especially Movie Industry had been developed very quickly, Video on Demand appear to adapt user’s need for high quality of movie ... -
Factors affecting green purchase intention in HCMC - The case of natural and organic personal care product
Duong, Tran Thuy (International University - HCMC, 2019)This research aims to explore the factors contributing to the green purchase intention for the product category of natural and organic personal care in case of consumers residing in the area of HCMC. In short, the research ... -
Factors affecting purchase intention for luxury perfume in Ho Chi Minh city
Thinh, Phan Xuan (International University - HCMC, 2019)During the development of cosmetic industry, perfume is one of key product which accounts for a large of numer of purchasers. The main objective of this study examines that the factors affecting to the luxury perfume ... -
Factors influencing consumers' purchase intention toward green beauty care and cosmetic
Lan, Banh Ngoc (International University - HCMC, 2019)With the increasing ecological sensitivity, the appearance of green beauty products seem to attract a lot of consumers who perceived environmental responsibility. The research on green purchase intention is expected to ... -
Factors influencing purchase intention of Vietnamese consumers towards organic skin-care products
Uyen, Nguyen Thao (International University - HCMC, 2017)Over the past few years, the importance of proper skin-care products’ ingredients has been increasing. The spread of personal stories of cosmetics containing toxic ingredients that negatively affect health and appearance ... -
Factors that affect the consumer's purchasing attention toward pirated books on listed e-commerce websites - The case of pirated books are sold widely on Lazada, Sendo, Shopee with the mediation of the attitude toward purchasing pirated books
Anh, Nguyen Tuan (International University - HCMC, 2020)Purpose The raises of e-commerce stores which sell pirated books on big ecommerce sites created the need for studying behavior pattern of customers toward pirated books with discount prices. This research aims to test ... -
Identifying factors that affect consumer choice of eco-friendly packaging for drinks in Ho Chi Minh city
Ngan, Mach Bao (International University - HCMC, 2019)Research background: Environmental issues in Vietnam are not as new a concept as it used to be a decade ago. Plastic wastes, especially plastic bags and unrecyclable straws that came from the F&B industry were the main ... -
The impact of brand personality on brand engagement by the mediation of self-concept of young consumers towards cosmeceutical brands
Anh, Tran Thi Minh (International University - HCMC, 2019)Nowadays, with the dominance of big players in the beauty industry, particularly the cosmeceutical product market, it is of high concern for the marketers to create a long-term relationship with consumers instead of merely ... -
The impact of brand preference on consumer purchase intention in watch industry - Case study of Rolex in Ho Chi Minh, Vietnam
Sang, Pham Ngoc (International University - HCMC, 2018)preferences uncover the sort of properties a brand has, to reinforce its position and increment its piece of the overall industry. In addition, it shapes a basic contribution to building up an organization's effective image ... -
The impact of online features on middle-aged user acceptance of E-commerce stories- A study in Ho Chi Minh City
Dang, Bui Viet Hai (International University - HCMC, 2017)With the rapid growth of today's trends in the world, Internet-based technology has become more important than ever before. One of the most promising formats is shopping online, known for trading products and services via ...