The impact of online features on middle-aged user acceptance of E-commerce stories- A study in Ho Chi Minh City
Abstract
With the rapid growth of today's trends in the world, Internet-based technology has become more important than ever before. One of the most promising formats is shopping online, known for trading products and services via E-commerce store on the Internet. Theoretically, E-commerce site is developed from the basis of Internet-based information system, which allows online users to do transactions anytime, anywhere.
For that reason, this research is conducted to have a closer look on the middle-aged people’s acceptance towards E-retailer regarding only online features. With 253 people, age from 36 to 55, participate in the survey in Ho Chi Minh City, three primary qualities of system, information and service are carefully evaluated through the technology acceptance model (TAM).
The final results show that the information quality is perceived as the greatest impact to influence Internet users’ acceptance of E-commerce website. Despite some limitations, the discoveries in this research could be a useful source for brands to understand about mature user’s beliefs.