Bachelor of Business Administration
Browse by
Recent Submissions
-
Customer involvement, Satisfaction and Loyalty for Fast-fashion Retailers
(International University - HCMC, 2021)The Vietnam fast-fashion industry has been strongly developing due to a surge in customer demand. However, local fast fashion retailers still fall short of understanding customers’ expectations which, in turn, makes them ... -
"Why do people stop using online dating applications" - The case study of tinder (customer behavior)
(International University - HCMC, 2021)If there is one thing that is going to change in 2021, it is the way people date. The Covid-19 pandemic forced people to stay indoors, which has made it impossible for many people to meet face-to-face, so they choose to ... -
Economic policy uncertainty and cash holdings - Evidence from Japan
(International University - HCMC, 2021)Employing Japan’s economic policy uncertainty index constructed by Arbatli, Davis, Ito, Miake, and Saito (2019), I investigate the impact of economic policy uncertainty on cash holdings in Japan over the period 1989-2018. ... -
An Examination of Factors Affecting Continuance Usage Intention of Airpay E-Wallet Application in Ho Chi Minh City
(International University - HCMC, 2021)E-wallets are gradually becoming more popular in Vietnam in recent years. The main objective of the study is to explore factors affecting users' continuance intention toward using the AirPay e-wallet in Ho Chi Minh City. ... -
The relation of corporate governance and financial distress - Evidence from Vietnam
(International University - HCMC, 2021)This study attempts to examine the nature of the relation between corporate governance performance and financial distress in Vietnam. For the dataset, there are a total of 171 large capital, non-financial firms listed on ... -
Factors that affect the consumer's purchasing attention toward pirated books on listed e-commerce websites - The case of pirated books are sold widely on Lazada, Sendo, Shopee with the mediation of the attitude toward purchasing pirated books
(International University - HCMC, 2020)Purpose The raises of e-commerce stores which sell pirated books on big ecommerce sites created the need for studying behavior pattern of customers toward pirated books with discount prices. This research aims to test ... -
The impact of work engagement on organizational performance via the mediating role of job satisfaction - Case study of fine interior Vietnam Ltd.
(International University - HCMC, 2020)This fstudy fsought fto finvestigate fthe feffect fof femployees' fwork fengagement fon forganizational fperformance fthrough fthe fmediating frole fof fjob fsatisfaction fwithin fa fparticular fcase fstudy fof fa ... -
An analytic hierarchy process approach to marketing strategy selection for science and technology parks - A case study of Quang Trung software city
(International University - HCMC, 2020)Several studies have highlighted the importance of the Science and Technology Parks (STPs) to the development of the economy. However, there are few, if any, studies conducted to clarify the applicable marketing techniques ... -
Predicting repurchase intentions of green products in circular economy
(International University - HCMC, 2020)The adverse of the environment are becoming more popular, causing negative effects on human life such as floods, earthquakes, tsunami, etc. Rising mean sea level threaten coastal contries with many consequences to people. ... -
Dividend policy following mergers and acquisitions - Case study in Vietnam
(International University - HCMC, 2020)My paper examines the impact of economic policy uncertainty on firm investment for listed firms in Japan. Employing the economic policy uncertainty index developed by Davis, Arbatli, Ito, and Miake (2019). I find that ... -
The impact of policy uncertainty on firm investment - Evidence from Japan
(International University - HCMC, 2020)My paper examines the impact of economic policy uncertainty on firm investment for listed firms in Japan. Employing the economic policy uncertainty index developed by Davis, Arbatli, Ito, and Miake (2019). I find that ... -
Causal relationship between financial development and economic growth in Southeast Asia countries
(International University - HCMC, 2020)The thesis conducts research on the causal relationship between financial development and economic growth using unit root tests and table cointegration tests. The results of unit root test and table cointegration test will ... -
Vietnamese (Ho Chi Minh city) customers' purchase intention toward a global brand (United states) versus local brand
(International University - HCMC, 2020)This study of Vietnamese consumers, the young generation in specific, indicates the influences of some elements to the purchase intention of Calvin Klein brand and local brands. Based on the cognitive-affective model of ... -
A comparison of pricing models for cryptocurrencies
(International University - HCMC, 2020)For recent years, thousands of cryptocurrencies have been released and contributed to a large proportion of trading and investing activity. However, there are immensely limited and contagious pricing models for this type ... -
Word-of-mouth and organizational attractiveness on university students and fresh graduates
(International University - HCMC, 2020)Employee recruitment is critical to organizations because of the competition in the labor market and the lack of well-educated workforce. Therefore, human resource departments are interested in attracting the students ... -
Examining the effects of e-service quality and sales promotion on purchase intention toward the online food delivery service - The case of Now.vn
(International University - HCMC, 2020)This study aims to explore the impacts of e-service quality and sales promotion on customer’s purchase intention in online food ordering in the case of NOW.vn. A sample of 265 was collected from business students studying ... -
Psychological factors and ethically minded consumer behavior - A segmentation analysis on Vietnamese youths
(International University - HCMC, 2020)Global warming and sustainability are urgent issues that affect every perspective of our life. Ethical consumption is an emerging trend in Vietnam, which changes the consumer behavior and the marketing strategies of ... -
Factors affecting customer satisfaction in hotel services (Case of three star hotels in Ho Chi Minh city, Vietnam)
(International University - HCMC, 2020)The purpose of this research is to identify factors affecting the satisfaction of customer when using three-star hotel services in Ho Chi Minh City. This research uses the SERVQUA scale of Parasuraman and his colleagues ... -
Influence of work related stress on employee motivation, job satisfaction and employee loyalty - Case study in hospitality sector in Vietnam
(International University - HCMC, 2020)As Viet Nam is becoming an attractive destination, captivating a strong flow of tourists every year and is one of the 10 countries with the highest growth rate of international visitors in the world, the hospitality industry ... -
Analyzing visit intention involving electronic word of mouth, perceived risk, motivation and destination image - The case of millennials living in Ho Chi Minh city
(International University - HCMC, 2020)This study aims to examine the impacts of electronic word-of-mouth, perceived risk, motivation on destination image and visit intention of millennials living in Ho Chi Minh City. A valid sample of 275 respondents were ...
RSS 1.0