Bachelor of Business Administration
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The impacts of job characteristics on job satisfaction in hospitality industry in Vietnam
(International University - HCMC, 2019)Thanks to more than 3000 kilometers of coastline, it cannot be deniable about the vast development of tourim in Vietnam. It was estimated that the tourim revenue increased three times compared from 2010 to 2018 from ... -
Factors affecting the online selling intention via e-commerce platform - The case of Shopee
(International University - HCMC, 2019)Merchandising via online has just arrived to the market in Vietnam in recent years but it strongly affect to trade transaction of both sellers and buyers. The objective of the study is: Based on the results of factors ... -
The effects of macroeconomic factors on stock market return - Ho Chi Minh stock exchange (HOSE0 and Ha Noi exchange (HNX)
(International University - HCMC, 2019)Macroeconomic factors have progressively affected stock return within the diversion, that makes several investors additional curious about macro problems. Applying two main methods, the Multiple Regression Model and Capital ... -
Factors affecting purchase decision for safe vegetables
(International University - HCMC, 2019)Large amount of chemical pesticide and fertilizer used on vegetables has created concerns about harmful effects of this phenomenon on the eco-system and consumers’ health. This has caused the demand for those vegetable ... -
Determinants of profitability of commercial banks in Vietnam
(International University - HCMC, 2019)With kthe koverall kpurpose kof kinvestigating kdeterminants kaffecting kprofitability kof kcommercial kbanks kin kVietnam, kthis kstudy kis kconducted kwith kdata kcollected kfrom kfinancial kstatements kof k23 kcommercial ... -
Travelers' online booking decision and satisfaction - A case study in Ho Chi Minh city
(International University - HCMC, 2019)With the current scale, tourism, hotel and restaurants are considered as a million dollars’ industry, which is playing a key role in the economies of many countries and Vietnam is also in that trajectory. Nowadays, internet ... -
Identifying factors affecting the customers' purchase intention in Vietnam - Case study of luxury fashion brands
(International University - HCMC, 2019)The purpose of this study was to examine customer‘s motivating force towards buying luxury brands which had been lacking previous research. The main objective is to provide the most affecting factor to luxury brands and ... -
The impacts of tour guide performance on outbound tourists perceived trusts, satisfaction and their word-of-mouth intention
(International University - HCMC, 2019)Tourism industry is growing in Vietnam, tourists are no longer easily satisfied with domestic tours, their demand for outbound tours is increasing. When visitors use outbound tours, tour guides will become an important ... -
The impact of capital structure on firm value - A case of real estate firms in Vietnam
(International University - HCMC, 2019)This study investigated the impact of capital structure on firm value in Vietnam real estate sector. Using a sample of 12 listed real estate firm on stock exchange centers over the five year period from 2008 to 2017 Variables ... -
The influence of media and peer pressure on female office workers' attitudes toward cosmetic surgery - A case in Ho Chi Minh city
(International University - HCMC, 2019)This study is concentrating on female office workers who are working in Ho Chi Minh City to test the influence of media and peer pressure on their attitudes toward cosmetic surgery. A sample of 362 female office workers ... -
Factors affecting impulse buying behavior for FMCG products among young consumers in Ho Chi Minh city
(International University - HCMC, 2019)This paper aims to study the factors that affect impulse buying behavior for FMCG sector among young consumers in Ho Chi Minh City. The influence of different variables, including external and internal, such as visual ... -
The influence of in-app advertisement towards customers' attitudes and behavioral intention - The case of spotify app
(International University - HCMC, 2019)Monetarized mobile application can be achieved by many ways and a common one is taking advantage of in-app advertisement. The aim of this research is to discover the factors that could affect consumers’ attitudes towards ... -
Investigate factors influencing the growth of jewellery e-commerce - The case of USA, India, UK and Vietnam
(International University - HCMC, 2019)Jewellery e-commerce has been developing dramatically, attracting big jewellery companies to develop this online channel with the purpose of increasing the revenue. Jewellry shipping regulation is perceived to be an obstacle ... -
Hallyu and the impact on Vietnamese young consumers' preferences for Korean restaurants
(International University - HCMC, 2019)In recent decades, thanks to globalization, more and more countries open and exchange culture with each other, which makes Korean culture, especially the popular culture has opportunities to be wide-spread, thus leading ... -
Factors affect the decision to use e-wallet of middle-aged adults in Vietnam
(International University - HCMC, 2019)Nowadays, globalization is a natural developing trend of many nations all over the world. Each country always attempts to catch up with that trend. In Vietnam, there are also a trend that people use the e-payment technology ... -
Factors influencing customer loyalty of coffee brand store in Ho Chi Minh city - The case of Starbucks coffee
(International University - HCMC, 2019)We are coming to the age of globalization where companies are expected to be flexible and adaptive more than ever in order to meet customer demand as well as develop further the business. Focusing on Beverage market, we ... -
The determinants of banking crises - The case of commercial banks in Vietnam
(International University - HCMC, 2019)This study identifies the determinants combined with probability of banking crises in Vietnam banking system. By using data set of 38 commercial banks during 10 years period from 2008 to 2017, as a results from multivariate ... -
The impact of internal financial factors and macroeconomic factors on non-performing loan - The case of Vietnamese commercial banks
(International University - HCMC, 2019)In banking operations, there are so many financial riskiness can make banks fall into the situation of bankruptcy, but in theory and experiment, credit risk is always the most powerful type of risk. In the indicators to ... -
Investor sentiment and stock returns - Evidence from Vietnam
(International University - HCMC, 2019)My dissertation endeavors to scrutinize the influence of market sentiment on profitability of Vietnam stock market from two approaches: traditional approach utilizing trading volume to quantify the sentiment and search-based ... -
Factors that impact on revisit intention of patients in private healthcare service in Ho Chi Minh city
(International University - HCMC, 2019)This study aims to examine the impact of convenience, service quality, cost perception, word-of-mouth and hospital image, patient satisfaction and patient trust on revisit intention of patients. The sample of this study ...
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