Bachelor of Business Administration
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Recent Submissions
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The effect of mergers and acquisitions on the efficiency of Vietnamese banking systems during restructuring period
(International University - HCMC, 2021)Since 2011, the Vietnamese banking system has performed many M&A deals. Some small banks which had weak competitiveness and experienced operating activities risk, were on the verge of bankruptcy, and had been acquired ... -
The impact of mobile banking service quality on customer satisfaction - A case in Ho Chi Minh city
(International University - HCMC, 2021)For decades, the quality of service has turned into a topic of severe inquiry that has just arisen lately in the form of self-service technology (SST), which implies drastically on how consumers’ interaction with companies ... -
Measuring consumer's purchase intention : An evaluation of the bli scale & electronic word-of-mouth (E-wom) - A study of luxury restaurants in HCMC
(International University - HCMC, 2021)Food and beverage fields in the Vietnam context experience considerable growth while the consumption in a premium or luxury restaurant is noticeable. With the Brand Luxury Index scale studied in previous research, in ... -
Vietnamese young adults attitudes toward nutritional supplement intake
(International University - HCMC, 2021)This research evaluates the effect of social cognition and marketer distrust on the nutritional supplement purchase intention, especially Vietnamese young consumers. Based on the theory of planned behaviors (TPB), which ... -
The relationship between working capital management and profitability - Evidence in Vietnam
(International University - HCMC, 2021)The main purpose of this study to empirically examine the association between financial information quality and investment efficiency among firms over time. Our dataset ranges from 2016 to 2019 covering 124 manufacturing ... -
Dupont analysis in Vietnamese pharmaceutical industry
(International University - HCMC, 2021)The main purpose of this study to empirically examine the association between financial information quality and investment efficiency among firms over time. Our dataset ranges from 2016 to 2019 covering 124 manufacturing ... -
The effect of green human resource management on hotel employee's green ability and satisfaction
(International University - HCMC, 2021)Purpose: The hotel managers wonder whether or not addressing the employee’s emotional desire for environmental concerns can impact positively employee behaviors through understanding green practices. The main purpose of ... -
The influence of personalization on customer's attitude towards Facebook advertising
(International University - HCMC, 2021)Focusing on investigating the relationship among three variables including privacy concerns, avoidance advertising and credibility of users towards personalized advertising on Facebook, this paper explored the level of ... -
The influence of green human resource management on employees' green competencies - A case of Dalat's hospitality industry
(International University - HCMC, 2021)The aim of this research is to explore the influences of Green human resource management (GHRM) on green competencies of employees of the hotel industry in Dalat city. Specifically, the paper focuses on examining the ... -
Social media advertising features influence consumers' purchase intention - A case of Starbucks in Vietnam
(International University - HCMC, 2021)This study is performed to explore the main facets of advertising on social media sites that could affect consumers’ buying intentions for Starbucks goods in Vietnam. On the basis of the extending Unified Theory of Acceptance ... -
Electronic word of mouth - A study on forwarding behavior within Vietnam service context
(International University - HCMC, 2021)The era of digitalization has witnessed a tremendous growth in eWOM as an important source of reference for purchasing decisions, especially in the service industry. Compared to traditional advertising, today’s customers ... -
Choice factors and information sources when selecting a university - A demographic analysis
(International University - HCMC, 2021)Purpose: The university administrators and experts would be beneficial in planning customized ideas and accessing to informative sources due to the breadth and depth of knowledge in prospective student’ factors of choice. ... -
Determinants of young consumer's purchase intention through live stream of social commerce sellers toward clothing products in Ho Chi Minh city - The case of Facebook live
(International University - HCMC, 2021)With the development of live streaming commerce, understanding how to live stream contribute to online purchasing becomes essential to social commerce. This paper aims to examine the factors affecting the young's consumer ... -
Does economic policy uncertainty affect investment sensitivity to peer's stock price?
(International University - HCMC, 2021)This paper examines the impact of economic policy uncertainty on firm investment sensitivity to peer’s stock price. During an uncertain time, firm investment is positively related to peers’ stock price, especially for ... -
Factors affecting intention to use e-wallet in the era of Covid-19 - The case of MoMo
(International University - HCMC, 2021)This paper investigated determining the variables affecting the using intention of e-wallets users, specifically using MOMO electronic wallet as a typical example in the context of Vietnam, a developing nation. Based on ... -
Customer involvement, Satisfaction and Loyalty for Fast-fashion Retailers
(International University - HCMC, 2021)The Vietnam fast-fashion industry has been strongly developing due to a surge in customer demand. However, local fast fashion retailers still fall short of understanding customers’ expectations which, in turn, makes them ... -
"Why do people stop using online dating applications" - The case study of tinder (customer behavior)
(International University - HCMC, 2021)If there is one thing that is going to change in 2021, it is the way people date. The Covid-19 pandemic forced people to stay indoors, which has made it impossible for many people to meet face-to-face, so they choose to ... -
Economic policy uncertainty and cash holdings - Evidence from Japan
(International University - HCMC, 2021)Employing Japan’s economic policy uncertainty index constructed by Arbatli, Davis, Ito, Miake, and Saito (2019), I investigate the impact of economic policy uncertainty on cash holdings in Japan over the period 1989-2018. ... -
An Examination of Factors Affecting Continuance Usage Intention of Airpay E-Wallet Application in Ho Chi Minh City
(International University - HCMC, 2021)E-wallets are gradually becoming more popular in Vietnam in recent years. The main objective of the study is to explore factors affecting users' continuance intention toward using the AirPay e-wallet in Ho Chi Minh City. ... -
The relation of corporate governance and financial distress - Evidence from Vietnam
(International University - HCMC, 2021)This study attempts to examine the nature of the relation between corporate governance performance and financial distress in Vietnam. For the dataset, there are a total of 171 large capital, non-financial firms listed on ...
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