| dc.description.abstract | In the current context of the integrated economy, the competition in the steel
industry became increasingly fierce. This is both an opportunity and challenge for the
company as Vina Kyoei to show the ability to adapt to the market’s reality, improve
the technology and the management system in order to create the competitiveness to
other competitors. Therefore, Vina Kyoei Steel Company has been studying the
market to offer a new steel product with more advantages over traditional steel
products on the market; this is the pioneer company in Vietnam to produce this new
steel product as well. In this study, I will conduct the market research to understand
and clarify opportunities and challenges for this new product. In addition, the results
of the study will help the company has a better insight about the market and
customers, and it is the basis for future studies as well.
Keywords: thread deformed bar steel, new steel, opportunity, ability, brand. | en_US |
