| dc.description.abstract | It is clearly to say that mobile technology plays a crucial role in how the world
communicates, whether in individual settings or a business. Smartphones have gradually
reducing the people’s dependence of computers or laptops since smartphones allow
people to communicate and do things that have traditionally been done by computers or
laptops. For this reason, more people nowadays buy smartphones. However, the process
of deciding to buy a smartphone of users is varied by a great number of diverse factors.
The main aim of this study is to explore the factors affecting purchase intention of
smartphones of office workers in Ho Chi Minh City. The factors in the research include
self-efficacy, functional attributes, social influences, playfulness, perceived usefulness,
perceived ease of use, users’ attitude and purchase intention. Data were collected from
405 respondents through online and offline survey. Survey results support that
smartphone purchase intention of office workers in Ho Chi Minh City is mostly based on
functional attributes, users’ attitude and perceived usefulness. | en_US |
