| dc.contributor.author | Nguyen Thi Thanh, Binh | |
| dc.date.accessioned | 2014-05-14T07:57:52Z | |
| dc.date.accessioned | 2018-05-28T09:04:27Z | |
| dc.date.available | 2014-05-14T07:57:52Z | |
| dc.date.available | 2018-05-28T09:04:27Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | http://10.8.20.7:8080/xmlui/handle/123456789/1064 | |
| dc.description.abstract | Service quality of the maternity hospital is been perceived as an important
factor for customer satisfaction. The aim of this study is to analyze the customer
satisfaction about service quality of the maternity hospital. Besides, it is to determine
the hospital service quality from the pregnant women’s viewpoints and the relative
importance of quality dimensions to improve better service quality for pregnant
women and babies. This study was been conducted with 225 respondents who are
pregnant women or women giving birth within 6 months in the maternity hospitals in
Ho Chi Minh City in 2012. As a result, there are five (05) factors of service quality in
the maternity hospitals impacting on customer satisfaction. Those are effectiveness
and continuity; human and physical resources; the hospital charges; facilities and
information. This research provides a framework to researchers know. The result
may help the maternity hospitals to improve better service quality.
Keywords: Customer satisfaction, service quality, maternity hospital,
pregnant women. | en_US |
| dc.description.sponsorship | Dr, Nguyen Van Phuong | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International University HCMC, Vietnam | en_US |
| dc.relation.ispartofseries | MBA;Management -- Marketing | |
| dc.subject | Management -- Marketing | en_US |
| dc.title | Measuring customer satisfaction towards service quality of the maternity hospital in Ho Chi Minh city | en_US |
| dc.type | Thesis | en_US |
