| dc.description.abstract | Online game’ efficiency, content and service quality has become one of the key
aspects among other factors that contribute to online game firms business growth and leading
position in the business environment with mass competition. Efficiency, content and service
also plays a significant role in service sectors since due to its untouchable nature the features
cannot be spelled out for consumers to directly make judgment before decisions are made. In
order for businesses to improve and maintain a better positioning in the competitive era, it is
necessary to evaluate the performance of the services rendered to their customers. In recent
times, online game companies spend a great deal of time and money in configuring high
efficiency, content and service to satisfy their customers. Understanding consumer-level
interaction with the online game will enhance understanding of consumer behavior, online
game design issues, and drivers of consumer satisfaction with and preference for the online
game. Customer satisfaction can be evaluated through an assessment of the quality of
efficiency, content and service delivered by the online game provider to their customers and
the level of efficiency, content and service can also be measured considering customers’
expectations and perceptions.
Purpose: This study is aimed to apply the EXP, TAM, TCA, SERVQUAL instrument
in assessing Vietnamese gamer perceptions of online game service and the level of
satisfaction obtained from the online game services rendered by the Vietnam online game
firms. | en_US |
