| dc.description.abstract | The purpose of this research is to examine empirically the causal relationships among travel
motivations, number of visits, length of stay, destination satisfaction and tourist loyalty of
international leisure tourists in Ho Chi Minh City. The research conceptual framework and
hypotheses were constructed, based on previous theoretical and empirical studies. A survey
was conducted with 313 respondents to collect the primary data. Multiple regression and Path
analyses were used to test the research hypotheses. As a result, push, pull factors and number
of visits have significant and positive influence on tourist‟s destination satisfaction and tourist
loyalty to Vietnam. However, length of stay does not affect those directly and indirectly.
Consequently, business organizations working in the tourism sector should take into account
the essential roles of push and pull factors, increasing the number of visits, in order to attract
more potential visitors, enhance their destination satisfaction and encourage them to re-visit
to Vietnam in the near future.
Keywords: Push and pull factors, Number of visits, Length of stay, Destination
satisfaction, Tourists loyalty. | en_US |
