| dc.description.abstract | In a world of digital devices, people require more convenient and powerful gadgets on
hand to support for their daily works as well as their need for entertainment.
Smartphone is invented to fulfill those demands, furthermore, provided a most
compact assistant in the pocket. While replace some simple task of work from the
traditional computers, smartphone also play a vital role in people‟s lifestyle. This
leads to a booming in the smartphone industry while more and more people want to
own one smartphone. Nevertheless, it is a fact that there are too many brand of
smartphone found at the current, making the process of choosing a smartphone
become more complicated.
The study aim to explore the factors affecting Purchase Intention of smartphone
among the office workers in Hochiminh City. The initial factors include: Price, Brand,
Relative Advantage, Compatibility, Product Features, Social Influence and Purchase
Intention. 218 respondents have provided data for the study. The process of collecting
is online surveys via the Qualtrics electronic form using likert scale. The data was
analyzed through SPSS 20. The results of this research were unhide base on
answering the research questions. | en_US |
