| dc.description.abstract | The rising environmental issues have been contributing to a huge increase in
the number of consumers practicing green purchase, and Vietnam is not exception
for this trend. The study was conducted from February to August 2014 with purpose
of identifying the influence factors of green purchase intention among Vietnamese
consumers, particularly in Ho Chi Minh City. Using convenience sampling
technique, slightly more than 300 surveys were conducted through both online and
direct collecting methods. Then the data was analyzed using test of reliability, factor
analysis, one-way between group analysis of variance and multiple regression. Based
on the results, it can be concluded that the three predictors Willingness to pay, Social
influence and Packaging were significantly impact green purchase intention with
positive direction; and there was a slight difference in green purchase intention
scores for subgroups of Occupation predictor. Although the major drawback of this
research is not investigating green purchase intention on a specific product, it was
one of the few which examined green purchase practice in Vietnam, and on the basis
of the promising findings presented in this research, future studies of the same issue
would be of interest.
Keywords: green product, green purchase intention, green consumers. | en_US |
