| dc.description.abstract | Tourists’satisfaction is the most important thing in tourism industry, and Package
tours are the most choosen type for traveling of tourists in Vietnam. This research identify
factors influencing tourist satisfaction to package tour services at NinhThuan destination and
investigate the impact of tourist satisfaction to NinhThuan package tour on intention to
return. The research proposed a model includes factors of package tours such as: Quality of
Acommodation, transportation, restaurant, shopping activities, optional tours, local people,
and tourists’ satisfaction, tourists’ loyalty. The main results indicate that Quality of
Acommodation, transportation, shopping activities, local people, have a posity effect on
tourist’ satisfaction. Factors as Quality of Optional tour, and Quality of restaurant service are
not get the supporting from the test result in having possitive effect on tourists’satisfaction.
For the factor of Professionalism of tour leader, the relationship between this factor and
tourists’satisfaction is not clear. Tourists’ satisfaction has a strong relationship with tourists’
loyalty. | en_US |
