Browsing HCMIU Thesis by Author "Bao, Nguyen Thien"
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The effect of celebrity endorsement for soft drinks on consumers' purchase intention
Bao, Nguyen Thien (International University - HCMC, 2019)Celebrity image is utilized to advertise for a particular product for decades. There have been many studiers with various perspectives for the effectiveness of this kind of marketing activity, with many different outcomes. ... -
Study on antioxidant and antimicrobial activities of essential oils extracted from leaves of differnt citrus varieties
Bao, Nguyen Thien (International University - HCMC, 2016)Essential oils are natural compounds containing an amount of complex mixtures of volatile compounds. This study was carried out to determine the antioxidant and antimicrobial activities of essential oils extracted from ...