Browsing HCMIU Thesis by Author "Dai, Bui Phuoc"
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Effect of a company's non-price competitiveness on perceived customer value and purchase intention of milk powder - The case of Nestle'
Dai, Bui Phuoc (International University - HCMC, 2017)The milk powder industry in Vietnam is a dynamic sector that shows continuous growth during the past ten years. Opportunities are now so vast for foreign milk producers to enter this market with their lactose free brands ...