Browsing HCMIU Thesis by Author "Dan, Nguyen Ngoc Linh"
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Factors affecting impulse buying behavior for FMCG products among young consumers in Ho Chi Minh city
Dan, Nguyen Ngoc Linh (International University - HCMC, 2019)This paper aims to study the factors that affect impulse buying behavior for FMCG sector among young consumers in Ho Chi Minh City. The influence of different variables, including external and internal, such as visual ...