Browsing HCMIU Thesis by Author "Dan, Truong Ha Sy"
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Determinants of the brand equity: A vertification approach in the mobile phone industry
Dan, Truong Ha Sy (International University HCMC, Vietnam, 2012)Branding and brand management have been well-recognized management priorities and strategic aims for companies for many years (Kapferer, 2008; Keller, 2008; Post, 2008). Brand equity is regarded as a very important ...