Browsing HCMIU Thesis by Author "Dang Ngoc Kim, Nguyen"
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"Factors affecting customer loyalty in convenience stores - The case of Vinmart+ in Ho Chi Minh city"
Dang Ngoc Kim, Nguyen (International University - HCMC, 2016)Vietnam joined the World Trade Organization (WTO) in 2006 was a chance for the retail market, especially the convenience stores with the exciting participants of domestic and foreign companies. And VinMart+ is one of the ...