Browsing HCMIU Thesis by Author "Huynh, Nguyen Thi Hanh"
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Factors affecting customer loyalty toward Trung Nguyen coffee in Viet Nam
Huynh, Nguyen Thi Hanh (HCMC - International University, 2015)In response to entrance of many new players in FMCG (Fast Moving Consumer Good) sector,Trung Nguyen Coffee – market leader – is increasingly resorting to loyal customers to retain its market share. Despite this, loyalty ...