Browsing HCMIU Thesis by Author "Quan, Nguyen Trong"
Now showing items 1-1 of 1
-
Factors influencing consumer's intention toward a local brand - A study of Vinfast
Quan, Nguyen Trong (International University - HCMC, 2019)Nowadays, automobile industry, is really potential and competitive in Vietnam. To attract more customers to engage and buy the Vietnamese brand is the difficult mission. Therefore, it is necessary to conduct a thesis related ...