Browsing HCMIU Thesis by Author "Từ Thị Lệ, Ngân"
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Service Quality and Customer Satisfaction in Convenience Stores : Case study of family mart in Ho Chi Minh City
Từ Thị Lệ, Ngân (International University HCMC, Vietnam, 2013)This research is conducted in order to develop a model measuring service quality of Family Mart convenient store, and study the impacts of the stores’ service quality on their customer satisfaction. The ...