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The factors affecting consumers’ attitudes toward mobile advertising in Viet nam
(International University - HCMC, 2014)
The rapid development of smartphones has resulted in the increasing use of
mobile devices to deliver advertisements for products and services. Mobile web and
mobile application has become a potential advertising channel. ...
Consumers' attitude and behavioural intention toward mobile advertising in Ho Chi Minh city
(International University - HCMC, 2014)
Technology have been applied in many fields such as criminal investigation,
businesses, and especially in marketing to reach millions of targeted customers. As a
research that Kantar Media Vietnam conducted in the nation’s ...
An investigation into impact of celebrity endorsement on viewers' preference toward the advertising : The case of Minh Hang singer in endorsement for Sunplay Vietnam
(International University HCMC, Vietnam, 2014)
Advertising
Product improvement plan : The case of bleenie handmade
(International University HCMC, Vietnam, 2014)
Improving and updating product lines is crucial for the success for any
company. Because of changes not only in the need of consumers but also technology,
product should be improved or updated to adapt and satisfy market. ...
The impact of advertising on brand equity : A case of TH true milk
(International University HCMC, Vietnam, 2014)
In this hyper-competitive market, the only way to survive in doing
business is focusing on building a strong brand. It is the bridge filling the gap between
customers and firms that helps to maintain a strong position in ...
Impact of online advertising channels on game new register : the case study of TTV company
(International University HCMC, Vietnam, 2014)
With the overall purpose of studying impact of online advertising channels on sale,
this thesis used Tri Tue Viet Software Development Service Co. LTD (TTV Online),
as a case study to examine how online advertising channels ...
Market research about the impact of TV advertising on consumers attitude towards coca cola brand
(International University HCMC, Vietnam, 2014)
Advertising is the communication relayed from companies to persuade an audience to
purchase their products. This communication is usually through various forms of paid media -
TV and radio commercials, print ads, billboards ...