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Effects of advertisement on consumer's buying behavior regarding to university students in Ho Chi Minh city : A case of Omachi instant noodle
(International University - HCMC, 2017)
Retailing markets are becoming more and more exploding now because of its rapid growth over the last decades throughout the world. This pushes every business organization to maximize their effective marketing tools in order ...
Using advertising value as the stimulus customer to change from trial action to repurchasing action - The case study of Grab
(International University - HCMC, 2017)
Online advertising has been rapid grew and became an integrated part of every business. Although numerous research has been studied the effectiveness of advertising, how the perceive advertising value can increase consumers’ ...
Facebook Addiction and the effect of attitude towards facebook advertising of young people in Ho Chi Minh city
(International University - HCMC, 2017)
Recent economic, It can be said that Facebook is one of the Social Network Site which
attractive a huge amount people using. People tend to addiction into Facebook than participate in
other activities, it is an opportunity ...
Mobile advertising attitudes toward in-app display advertising
(International University - HCMC, 2017)
The purpose of this study is to determine factors affect attitudes toward In-app display advertising. A conceptual framework was developed based on previous research considering the influence of precedent factors (including ...
The impact of promotional tools on consumer purchase intention - Case of Vinamilk's milk product
(International University - HCMC, 2017)
Vinamilk has always been the top-of-mind brand when it comes to the dairy industry in Vietnam. With 40 years of experience in the market and brilliant decision-makers, Vinamilk is said to be heading toward the position of ...
Customer attitudes toward Facebook advertising post - The case of Pepsi Vietnam
(International University - HCMC, 2017)
The development of communication and advertising industry has led to the diversion of corporate marketing. Facebook has become a remarkable communication channel that businesses are interested in besides other traditional ...
The impact of key opinion leaders (KOLs) and advertising message involvement on consumer purchase intention : A case of Biti's Hunter
(International University - HCMC, 2017)
This research investigated the important factors affecting the purchase intention of consumers in term of using key opinion leaders to promote Biti’s Hunter sneakers. With this study, the purpose is to measure factors, ...
Celebrity endorsement and advertising effectiveness - The case study of Oppo VietNam
(International University - HCMC, 2017)
Throughout the years, along with the growth of celebrity endorsement in marketing
strategy, various studies have been made in order to find the effect of celebrity
endorsement on advertising effectiveness. However, despite ...
A research about the effects of celebrity endorsement on spectators' favoritism for the advertising - A study of Dong Nhi singer in endorsement for Samsung mobile VietNam
(International University - HCMC, 2017)
Many companies conduct celebrity endorsement in advertising to the target customers to promulgate their products. This is the most popular marketing campaign that can persuade consumers to pay consideration to their product ...