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The effects of beauty blogger's recommendations on consumer's online cosmetic purchase intentions
(International University - HCMC, 2018)
Purpose – Vlogging has become part of a consumer’s decision-making process when
shopping cosmetic online; however, the understanding of blog recommendation’s effect
on consumer purchase decision is still vague. The purpose ...
The influence of online visual merchandising on website toward impulse purchasing process of Vietnamese youth in HO Chi Minh city - The case of marc
(International University - HCMC, 2018)
Online visual merchandising (OVM) in the context of online shopping is known as the appropriateness in the arrangement of products on the Internet, including images and causes that stimulate the purchasing of customers, ...
Using technology acceptance model to explore the intention in purchasing on kickstarter - The case of foreign countries
(International University - HCMC, 2018)
Kickstarter is one of the biggest online crowdfunding platforms in the world that is
considered as a new technology born for supporting creative projects to exist in reality.
However, in recent years the number of consumer ...
The impact of trust on online social shopping - A study of VietNam social commerce marketplace
(International University - HCMC, 2018)
With the growing trend of e-commerce and the increasing adoption of social media, social commerce appeared as the combination of these two, and continues to expand fast. This study explores Vietnam social commerce marketplace, ...