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The Impacts Of Social Media Ìnluencers On Consumer's Purchase Intention
(2022)
In the era of digital and technology 4.0, social media influencers have played
a significant role in helping a huge number of businesses increase customers'
awareness and brand recognition on the Internet. However, this ...
The Influence Of Key Opinion Consumer (KOC) On Tiktok Towards Vietnamese Young Consumer's Purchase Intention
(2022-06)
The development of social media platforms – especially TikTok has facilitated
the emergence of a new role - Key Opinion Consumer. Key Opinion Consumers are
ordinary consumers who post reviews about products after genuinely ...
Factors Affecting Generation Z'S Purchase Intention For Green Cosmetics: A Case Study In Ho Chi Minh City
(2022)
The purpose of this study was to examine the factors that impact Generation
Z consumers' intent to purchase green cosmetics in Ho Chi Minh City, Vietnam. The
research framework developed in this study has five independent ...
Consumer Purchase Intention For Hybrid Electric Vehicles (HEVS) In Ho Chi Minh City, Vietnam
(2022)
Relying on energy-intense transportation systems could escalate the chances of environmental
degradation. A shift of transportation modes from a gasoline-powered internal combustion engine
(ICE) vehicle to decarbonizing ...
The Application Of Tiktok Marketing To Promote Purchase Intention Toward Movie Sector: A Study In Vietnam
(2022)
This study aims to utilize a social media marketing model with the TikTok app as the object
of research to explore the components that contribute to the formation of purchase intention
within the Vietnamese movie sector. ...
How Live Streaming Affects In-Store Purchase: A Study In Vietnam
(2022)
This study fills a gap in the literature by investigating the impact of live stream
selling on offline purchase intentions, which motivates customers to physically
visit the store and engage with the service. The study ...