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A Study Of Impact Of Perceived Value, Perceived Risk, And Satisfaction On Willingness To Purchase Of Iphone Users In Vietnam
(2023)
Smartphone users around the world change their phones many times,
especially when a new smartphone product is introduced to the market. In Vietnam,
thousands to millions of stores selling both new and used phones can be ...
The Relationship Between Green Country Image, Green Trust, And Purchase Intention Of European Products: Focusing On Vietnam Gen Z Consumers
(2023)
The purpose of this research is to add to the existing collection of studies on national
branding by conducting an empirical test with a specific population—Vietnamese Generation
Z (henceforth Gen Z)—to examine the ...
The Effect Of Celebrity Endorsement On Customers' Purchase Intention Toward Multi Service Platforms: Case Study Of Gojek And BTS In Vietnam
(2023)
This study examines the impact of celebrity endorsement on customers’ purchase
intention towards multi-service platforms in Vietnam, using Gojek and BTS as a case
study. The study focuses on six key elements – attractiveness ...
The Impact Of Factors Affecting Organic Food Purchase Intention In The Context Of Ho Chi Minh City
(2023)
In Vietnam, the discussion surrounding organic food has always been one that would pique many
people’s interests, and would garner a substantial amount of research since it is believed to offer
multiple benefits. By ...
Investigating Factors Affecting Intention To Purchase Virtual Goods In Mobile Games: A Case Of Garena Lien Quan Mobile In Vietnam
(2023)
Virtual goods, commonly referred to as microtransaction game products, are
quickly gaining popularity as a way for mobile game publishers to generate profits.
Perceived Enjoyment, Continuous Use Intention, Subjective ...
Investigation On Environmental Awareness Towards Purchasing Intention Of Sustainable Apparel Via Altruism And Consciousness Among Genz In Ho Chi Minh City
(2023)
The fashion industry significantly contributes to global pollution, making the
circular economy a crucial concern. Many consumers embrace a more sustainable
lifestyle, reflected in their purchasing behavior and preferences. ...
Factors Affecting Customers' Purchase Intention On Imported Products: The Case Of Fashion Industry In Vietnam
(2023)
Previous studies have mostly focused on consumers' purchasing intentions
toward imported items in industrialized nations, but research in emerging countries
such as Vietnam has been limited. As a result, the current study ...