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Investigating Factors Affecting Intention To Purchase Virtual Goods In Mobile Games: A Case Of Garena Lien Quan Mobile In Vietnam
(2023)
Virtual goods, commonly referred to as microtransaction game products, are
quickly gaining popularity as a way for mobile game publishers to generate profits.
Perceived Enjoyment, Continuous Use Intention, Subjective ...
Investigation On Environmental Awareness Towards Purchasing Intention Of Sustainable Apparel Via Altruism And Consciousness Among Genz In Ho Chi Minh City
(2023)
The fashion industry significantly contributes to global pollution, making the
circular economy a crucial concern. Many consumers embrace a more sustainable
lifestyle, reflected in their purchasing behavior and preferences. ...
Factors Affecting Customers' Purchase Intention On Imported Products: The Case Of Fashion Industry In Vietnam
(2023)
Previous studies have mostly focused on consumers' purchasing intentions
toward imported items in industrialized nations, but research in emerging countries
such as Vietnam has been limited. As a result, the current study ...