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Impact of celebrity endorsement on attitude towards advertisements and brands - The case of using celebrities as endorsers for shampoo products in Viet Nam
(International University - HCMC, 2018)
The celebrity endorsement concept is often used by marketers to promote their brand and thus increase sales or ultimately increase their brand identity. These celebrities are widely used in various advertisements in the ...
A study on migration in television broadcasting service switching intention to cable television - A case of Ho Chi Minh city
(International University - HCMC, 2018)
Purposes – Through literature review exploring characteristics and switching behavior in service providers, especially in broadcasting and telecommunication industry, this paper finds the direct and indirect effect of push, ...
Business analysis and valuation - The case of FPT telecom john stock company (FOX)
(International University - HCMC, 2018)
The relationship between work ethics and employee job performance - A research on private kindergarten teachers in Ho Chi Minh city
(International University - HCMC, 2018)
Kindergartens play an essential role in evolving children’s potential in the future according to experts. And in Vietnam, the government has been put out efforts to match the supply of schools, equipment as well as public ...
The study of values, satisfaction, and destination loyalty - A case of trekking tourism in Viet Nam
(International University - HCMC, 2018)
In this study, the six factors that is considered to have impact on the satisfaction and loyalty of trekking tourists in Vietnam have been determined and the relationship among these contexts. A five-point Likert scale ...
Customer loyalty in express delivery business - A case study of DHL - VNPT express limited company
(International University - HCMC, 2018)
The research is conducted to examine the influencing factors of customer loyalty towards DHL international express delivery services. The study applies the research model from Luarn and Lin (2003) with three independent ...
Customers' rejecting reasons on brand - Case of B-Phone 2015
(International University - HCMC, 2018)
Nowadays, the competitiveness among smartphones companies is extremely hard. There are a lot of researches discussing about customers‟ purchasing intention or its positive side of a product. Moreover, this paper has ...
Factors that affect job satisfaction of civil servants - An Empirical study in Tay Ninh province
(International University - HCMC, 2018)
The years spent for university maybe one of the most important times in a person’s life because it is a fundament preparation for an independent life after graduation when they have to support themselves financially without ...
Luxury fashion consumption : factors affecting attitude and purchase intent - A case study of Dior brand in Vietnam
(International University - HCMC, 2018)
The development of economic combine with the young population create a strong
retail environment, particularly in luxury items market. Especially, the Vietnamese
garment market tends to boom strongly in the near future. ...
The meditating role of customer trust on customer loyalty - The case of Samsung
(International University - HCMC, 2018)