Search
Now showing items 361-364 of 364
Zara and H&M pricing strategy in South east Asia - Vietnam vs Thailand market
(International University - HCMC, 2018)
There are more and more international brands come and choose Vietnam
at an ideal destination to widen the business in recent years, especially in the apparel
industry. With the significant increase in the number of new ...
Impact of board characteristics, ownership structure, corporate social responsibility on firm performance in Vietnam consumer discretionary industry
(International University - HCMC, 2018)
The objective of this study is investigate the impact of board characteristic, ownership structure and corporate social responsibility on firm performance. Specifically, the firm’s ownership structure is explained by 3 ...
The impact of accounting earnings and cash flows on stock returns and the role of accruals in measurement of firm performance - A study on Ho Chi Minh city stock exchange
(International University - HCMC, 2018)
This thesis paper compares the effect of accounting earnings and cash
flows on stock returns and investigates the situation where accruals are proved to
improve the ability of earnings to measure firm performance, as ...
The impact of micro-influencer endorsement on advertising effectiveness - The case of Maybelline drugstore cosmetic products and millennial consumers in VietNam
(International University - HCMC, 2018)
Celebrity endorsement is one of the most effective marketing methods that uses celebrities to represent for the brand. The main reason why this method is preferred is because celebrities have a huge influence on the public ...