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An empirical study on macroeconomic determinants of exchange rate and stree testing application on Vietnam non-financial corporate sector
(International University HCMC, Vietnam, 2014)
Due to the fact that the exchange rate fluctuation can affect business performance
but Vietnamese firms have not paid much attention to gauging or managing their foreign
exchange exposure, this research examines the ...
A research on factors influencing consumer’s purchase intention of Sony internet television 2013
(International University - HCMC, 2014)
The aim of this study is to examine the factors influencing consumers' purchase intention of internet television version of 2013.
As the current situation of television market, consumers are offered with various brands of ...
Factors affecting brand awareness on social media platforms in Ho Chi Minh City, Vietnam - A study in online retail industry
(International University HCMC, Vietnam, 2014)
The advent of Social media creates opportunity for development of social
commerce. Nowadays, the number of users access Social media increases
significantly. The customers prefer follow brands on Social media site to ...
A study on foreign visitors satisfaction towards destination of Ho Chi Minh city
(International University - HCMC, 2014)
The study aimed to give a general understanding about foreign visitor satisfaction to HCMC: which attributes directly affect perceived quality, perceived value and overall satisfaction of foreign visitors to HCMC and ...
Factors contributing to Vietnamese adults' intentions and behaviors towards personal financial planning
(International University HCMC, Vietnam, 2014)
Financial literacy, especially personal financial planning, has been caught people‟s
attention in recent years because poor financial management and unwise decision making
can definitely lead to lower living standard, ...
Intention to avoid smoking of Vietnamese adolecent
(International University HCMC, Vietnam, 2014)
The research of “Intention to avoid smoking of Vietnamese adolescent” was
conducted under circumstance that smoking situation has been becoming alarmingly,
especially in recent years in Viet Nam. It has a lot of bad effects ...
Impact of internet service on customer satisfaction in Vietcombank - A case study of Vietcombank Binh Tay Branch
(International University HCMC, Vietnam, 2014)
The purpose of this study is to explore the internet banking service dimensions
that will have the impact on customer satisfaction of Vietcombank customers.
A quantitative research is applied with survey questionnaires ...
Determining factors affect customer loyalty in business-to-business context of Vietnamese information technology companies in Ho Chi Minh
(International University HCMC, Vietnam, 2014)
Customers are key asset of organization and customer loyalty plays important role
in business survival. Especially, in Information Technology (IT) industry, business
customers seem to be easy to switch many suppliers because ...
Key areas, causes of FDI firm performance in Binh Duong industrial zones a qualitative approach
(International University HCMC, Vietnam, 2014)
This paper investigates the current issues of FDI firm in Binh Duong industrial
zone, Vietnam. By conducting an extensive qualitative study comprised of 11 in-depth
interviews with Executive managers and general director, ...
Factor affecting employee engagement in DKSH Company
(International University HCMC, Vietnam, 2014)
The purpose of this study is to find the factors that impact employee engagement, as
the organization performance decreasing due to high turnover and related issues such as low
loyalty and productivity. This exploratory ...