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The factors affecting consumers’ attitudes toward mobile advertising in Viet nam
(International University - HCMC, 2014)
The rapid development of smartphones has resulted in the increasing use of
mobile devices to deliver advertisements for products and services. Mobile web and
mobile application has become a potential advertising channel. ...
Exploring the factors affecting purchase intention of smartphone : A study of office workers in Ho Chi Minh City, Vietnam
(International University HCMC, Vietnam, 2014)
In a world of digital devices, people require more convenient and powerful gadgets on
hand to support for their daily works as well as their need for entertainment.
Smartphone is invented to fulfill those demands, furthermore, ...
Customer satisfaction, return intention and word - of - mouth at the Coffee Bean & Tea Leaf in the Vietnamese market
(International University HCMC, Vietnam, 2014)
Purpose – This research is carried out to find out main factors contributing on the
customer satisfaction of The Coffee Bean & Tea Leaf in the Vietnamese market
and discover the relationship of it towards return intention ...
Determinants of dividend payout ratio: Evidence from listed companies on Ho Chi Minh stock market
(International University HCMC, Vietnam, 2014)
The main purpose of this paper research is to find out the association between
dividend policy and financial leverage, investment, risk, corporate tax, liquidity, size,
structure of asset, sale growth, cash flow, market-to-book ...
Relationship between working capital management and firm's performance : Evidence from listed companies on hose
(International University - HCMC, 2014)
The objective of the research presented here is to study the relationship of working capital management and the performance of listed Vietnamese firms for the period from 2008 to 2012. The writer collects and finalizes a ...
The gap between brand identify and perceived brand image : The case of Vietnam National University - Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
This study aims to define whether there is a possible gap between brand
identity and brand image of VNU-HCM. By calculating the level of alignment
between brand image with brand identity in terms of six dimensions: brand ...
Evaluating users' satisfaction towards state : Owned construction projects in Binh Duong province
(International University - HCMC, 2014)
The strong growth of investment to construct buildings towards owned – sate projects recently that contributed to the country's development. The quality of construction is of social interest, particularly affecting the ...
Factors affecting adult learners' persistence in E-learning program - A study in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)
Having its root from distance learning, e-learning can be described the effort
of providing access to learning for those who are geographically distant. At the
beginning of 21st century, e-learning has visions in bring ...
Factor effecting guests' satisfaction toward luxury hotel in Ho Chi Minh City - A mediation analysis of perceived service quality
(International University HCMC, Vietnam, 2014)
Management -- Marketing
Study on factors infuencing the decision to study abroad for Vietnamese student
(International University HCMC, Vietnam, 2014)
The purpose of this study was to explore the factors influencing student’s
decision to study abroad. This study also compared the most influencing factors to
their decision. The synthesis model is developed to aim explanation ...