Search
Now showing items 51-60 of 418
Voluntary disclosure and stock return volatility - A study of consumer products industry in Ho Chi Minh stock exchange (2013-2015)
(International University - HCMC, 2017)
Narrow down to Voluntary Disclosure characteristics in Vietnam context, the study found out the slight negative impacts of it on stock return volatility – a promising proxy for information asymmetry by investigating 64 ...
The effect of electronic word of mouth on consumer purchase intention through a mediation of consumer trust : A case study of restaurant sector in Ho Chi Minh city
(International University - HCMC, 2017)
Nowadays, the development in information communication technology especially online social networks has led to an increase in online reviews and comments written by guests in hospitality industry, which has expanded the ...
Using advertising value as the stimulus customer to change from trial action to repurchasing action - The case study of Grab
(International University - HCMC, 2017)
Online advertising has been rapid grew and became an integrated part of every business. Although numerous research has been studied the effectiveness of advertising, how the perceive advertising value can increase consumers’ ...
How fraud behaviour is motivated? Experiment approaching
(International University - HCMC, 2017)
From the hilarious financial scandals worth million dollars like Enron to the company’s inventory stealing worth several pennies, all are dishonest and illegal activities going against social morality and justice. If we ...
A discovery perspective about brand loyalty in motorbike industry
(International University - HCMC, 2017)
The purpose of this study is to identify factors that can result in brand loyalty. Where there is a intense competition, products look the same, brand loyalty emerges as one of the top objectives. Building up strong loyalty ...
Investigating the impact of social travel networks on information adoption for travel planning : A study of VietNamese travelers
(International University - HCMC, 2017)
It is undeniable that everyone loves to travel. In the past, travel was limited as there were just a few options. However, travel is an ongoing trend as of now. The world has been driven towards technology, a digital world. ...
Moderating effects of situational characteristics on clothing impulse buying - A study among Vietnamese consumers
(International University - HCMC, 2017)
Facebook Addiction and the effect of attitude towards facebook advertising of young people in Ho Chi Minh city
(International University - HCMC, 2017)
Recent economic, It can be said that Facebook is one of the Social Network Site which
attractive a huge amount people using. People tend to addiction into Facebook than participate in
other activities, it is an opportunity ...
Mobile advertising attitudes toward in-app display advertising
(International University - HCMC, 2017)
The purpose of this study is to determine factors affect attitudes toward In-app display advertising. A conceptual framework was developed based on previous research considering the influence of precedent factors (including ...
The impact of participative leadership on employee's commitment and organizational citizenship behavior of officers in Ho Chi Minh city
(International University - HCMC, 2017)
Nowadays, the trend to democracy is becoming increasingly more popular, and leadership management is not outside this scope. The participative leadership is evaluated as one of efficient leadership styles that can be widely ...