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Now showing items 61-70 of 418
Factors affecting buying decision toward fresh foods in supermarkets - Study among Vietnamese shoppers
(International University - HCMC, 2017)
This study aims to determine how the dominant factors such as product, price, place, promotion, services quality and health consciousness that affecting buying decision toward fresh foods in supermarkets of Vietnamese ...
The effect of entrepreneurial ecosystem on entrepreneurial success of small and medium enterprises (SMES) - An empirical study in Ho Chi Minh city
(International University - HCMC, 2017)
In the last few years, entrepreneurial activities in Vietnam, especially in Ho Chi Minh city are booming. However, the failure rates of local entrepreneurial enterprises are remarkable. Examining in detail, we can make ...
Mergers, acquisitions and bank efficiency - An application using the data envelopment analysis in Vietnam
(International University - HCMC, 2017)
Nowadays, merger and acquisition is considered one of the methods that could help Vietnamese companies to strengthen their capacity and enlarge their scope of activities. Especially, in Vietnam’s banking system, M&A have ...
Effect of a company's non-price competitiveness on perceived customer value and purchase intention of milk powder - The case of Nestle'
(International University - HCMC, 2017)
The milk powder industry in Vietnam is a dynamic sector that shows continuous
growth during the past ten years. Opportunities are now so vast for foreign milk
producers to enter this market with their lactose free brands ...
Study on the loyalty of employees at thousand crane Vietnam
(International University - HCMC, 2017)
This study provides us vision relate on the practical rather than merely theorizing about what might be affective to employee loyalty. It bases on Factors Affecting Employee Retention: A Comparative Analysis of two ...
Examining factors affecting to the decision to choose container shipping foreign carriers in Ho Chi Minh city
(International University - HCMC, 2017)
Fear of missing out influencing mobile app usage - A case study on Pokemon Go players in Ho Chi Minh City
(International University - HCMC, 2017)
This research was conducted to examine the factors of fear of missing out influencing product usage – a case study on Pokemon GO players in Ho Chi Minh city. The study utilized the previous Fear Of Missing Out models of ...
The influence of packaging design of beverage products under time pressure and involvement level on purchase decision of customers in Ho Chi Minh City
(International University - HCMC, 2017)
The importance of packaging design is undeniable in fierce competitive environment today. Raising customer awareness of the brand is always one of the most desirable goals of any companies. And improving packaging design ...
Factors affecting customer online repurchase intention of movie ticket - A study in Ho Chi Minh City Vietnam
(International University - HCMC, 2017)
The research will approach one of the newest application of e-commerce in Vietnam, online purchase of movie ticket. In today‟s technology-induced society, customers expect and demand that service be of high quality and ...
A study of strategic alliance for Asean aviation industry - The application of dea model and grey system
(International University - HCMC, 2017)
The rapid development of economy and population explosion together with the higher
demand for flights and services has created many concerns for the ASEAN aviation industry.
Establishment of new Low Cost Carriers and ...