| dc.description.abstract | The purpose of this study is to clarify theory and identify how intention to
use the Internet for information search could explain the level of purchase intention of eshopping.
The literature review was conducted to provide the theoretical framework
for the research model in this study in Ho Chi Minh City. A revised theory of planned
behavior model and integrates model of online pre-purchase intention were chosen and
questionnaire was prepared for testing the customer purchase intention.
After collecting 461 valid questionnaires, the descriptive statistics,
reliability test, factor analysis (including EFA and CFA), and structural equation
modeling testing were applied to analyze and confirm the conceptual model proposed
in this research. The results has showed that 52.20% variance of customers’ intention
to use the Internet for purchasing is explained by attitude toward internet shopping,
prior purchase experience and intention to use the Internet for information search
among which information search intention is the strongest influencing factor and is
followed by attitude toward online shopping. Whereas financial risk, time risk and
perceived behavior control are not a part of construct of research model, thus do not
have any influence on customers’ purchase intention.
Although there are still limitations in terms of this study, the author hopes
that the findings contribute can be used for a reference aim and reliability suggestions
for e-retailer managers in the context of Ho Chi Minh City in Vietnam.
Keywords: Internet shopping, perceived benefit, perceived risk, attitude toward online
shopping, online purchase, information search, Ho Chi Minh City. | en_US |
