| dc.description.abstract | Employee creativity nowadays is the main competitive advantage of any
organizations in the hi-tech and knowledge-based economy. The study aims to investigate
what extend the personal and contextual factors impact employee creativity in marketing field
in Vietnam. The research applied the quantitative approach, accompanying with statistical
techniques such as factor analysis, and mediation with regression analysis. The unit of
analysis was individual working at marketing field in organizations in Ho Chi Minh City. The
study reveals that organizational learning culture and proactive personality directly affect
employee creativity; whiles leader member relationship and perceived job complexity do not
take any role of mediator in the main causal relationship. From this finding, we learn that in
order to enhance the employee creativity, organizations should improve organizational
learning culture and inspire proactive personality.
Keywords: employee creativity, organizational learning culture, proactive personality,
leader member relationship, perceived job complexity. | en_US |
