Factors affecting the engagement of employee in organization : A study at Bao Viet Tokio marine insurance company
Abstract
Employee engagement is a key business strategy for organizational success. High levels
of engagement in domestic and global firm promote retention of talent, foster customer
loyalty, improve organizational performance and stakeholder value. For today’s different
generations, access to training and career opportunities, work-life balance and enpowerment
to make decisions are important. Thus, fostering a culture of engagement, human resource
leads the way to design, measure and evaluate proactive workplace policies and practices that
help attract and retain talent with skills and competencies necessary for growth and
sustainability.
A successful employee engagement strategy helps create a community at the
workplace and not just a workforce. When employees are effectively and positively engaged
with their organisation, they form an emotional connection with the company. This affects
their attitude towards both their colleagues and the company’s clients and improves customer
satisfaction and service levels. There is more than one way to improve the level of employee
engagement in a company. In fact, there are many different things that companies not only
can do, but also need to do.
Employee engagement can be successful if every employee is treated with respect and
dignity; if empowered to take decision in his or her work area; if not punished for making
mistake but to be taken as new learnings; if encouragement, support and resources is given to
the employee. The analysis also tell us that when trust, values and a purpose-inspired mission
drives behavior in a company, these engagement traits exist. The research aims to make an
attempt to understand the extent to which employee engagement is relevant in an
international environment. Human resource deparment has identified as attributes leading to
employee engagement which will be discussed with respect to Bao Viet Tokio Marine
company.