| dc.contributor.author | Phuong, Le Uyen | |
| dc.date.accessioned | 2018-03-10T07:43:25Z | |
| dc.date.accessioned | 2018-05-28T09:04:23Z | |
| dc.date.available | 2018-03-10T07:43:25Z | |
| dc.date.available | 2018-05-28T09:04:23Z | |
| dc.date.issued | 2015 | |
| dc.identifier.other | 022001938 | |
| dc.identifier.uri | http://10.8.20.7:8080/xmlui/handle/123456789/2307 | |
| dc.description.abstract | This present study aims to investigate what factors impact on customer satisfaction of Co-opmart‟s customer services. Three hundred shoppers were interviewed in Co-opmart supermarket in HCMC. The research hypothesis was tested by factor analysis and regression method of SPSS version 21. The results from the analysis concluded that five components namely personal interaction, reliability, physical design of service counter, problem solving and policy have positively affected to customer satisfaction. Among which, personal interaction has the strongest impact and problem solving is the weakest one. Keywords: customer satisfaction, customer service, supermarket, service quality dimensions | en_US |
| dc.description.sponsorship | Dr. Ho Thi Bich Van | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | International University - HCMC | en_US |
| dc.subject | Management -- Marketing; Customer -- Relationship | en_US |
| dc.title | Measuring customer satisfaction for Co.opMart's customer service in Ho Chi Minh city | en_US |
| dc.type | Thesis | en_US |
