Browsing Business, Economics, Finance, Accounting, Management by Author "Van, Ho Thi Bich"
Now showing items 21-28 of 28
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Impact of store environment on impulse buying behavior - Application of stimulus - organism - response model to women's beauty retail environment in ho Chi Minh city
Vy, Do Nguyen Phuong (International University - HCMC, 2018)The purpose of this study is to assess how consumers’ satisfaction on the beauty retail environmental characteristics may trigger them to make impulsive buying purchases in the beauty market. Particularly, the Stimulus – ... -
The impact of visual merchandising on consumer buying tendency - A case of Zara Vietnam
Nhi, Pham Huyen Quy (International University - HCMC, 2018)With the fast-paced modern life nowadays, people are in favor of fast fashion. This recent years have been witnessing the appearance of a wide range of international fast fashion brands into Vietnamese market. In order ... -
Investigation into consumers' purchase intention of Taiwan milk tea in Vietnam - A study in Ho Chi Minh city
Tran, Le Ngoc (International University - HCMC, 2018)Milk tea is not only a well-known drink among young people; it is additionally getting to be popular trend of drinking for all ages or social class. In fact, milk tea is represented to be the new modern life style. Milk ... -
Key factors influencing consumers' purchasing intention for stylish motorbike helmets in Ho Chi Minh city Vietnam
Hoang, Nguyen (International University - HCMC, 2018)After the Government issued Resolution No. 32/2007 / NQ-CP came into effect in 2007, there was an increase in purchasing of motorbike helmets in general. This has led to a rise in stylish helmets which was born to catch ... -
Measuring the influence of restaurant experience on positive electronic word-of-mouth (ewom) motivations - The case of Starbucks coffee in Ho Chi Minh City
Tran, Dinh Ngoc Bao (International University - HCMC, 2017)With the development of the Internet, social life has become an important part in daily life. People not only spread the information directly as usual but also share the information with each other through social media, ... -
Stress testing credit losses on commercial bank' performance in VietNamThe impact of blogs over company marketing communication : Case of start- up and small firms in VietNam
Anh, Cao Hoang (International University - HCMC, 2017)Despite the increasing rate of blog adoption among companies, few empirical researches have been published up to date. In order to fill the void in current state of literature and enrich the body of knowledge, we model ... -
A study on customer intention toward new concept of diy furniture in Ho Chi Minh city - The case of IKEA
Khiem, Nguyen Danh (International University - HCMC, 2017) -
Understanding brand image, customer satisfaction and customer loyalty - Case of Vinamilk
Phuoc, Le Thi (International University - HCMC, 2017)Nowadays, milk market in Vietnam is very competitive so that how to be standing out, satisfy customer and make them loyal are obstacles of company. There are previous researches study quality/service – customer relationship ...