Browsing Business, Economics, Finance, Accounting, Management by Title
Now showing items 1402-1421 of 2660
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Formulating online marketing plan for Emba-MCI in 2013
(International University HCMC, Vietnam, 2012)This study was conducted by employing various theories, concepts and models to develop an online marketing plan for EMBA-MCI in 2013. The study goes from the concept of online marketing as ... -
Forwarding behavior of electronic word-of-mouth (EWOM) within Vietnam service context
(International University - HCMC, 2019)Consumer generated content via the Internet is tremendously growing in the marketing landscape which motivates online consumption decision, especially in service context. However, online users usually do not hold accountability ... -
Franchise strategy for Vietnamese brands into U.S food -service market : Case study of Nhu Lan 's sandwich
(International University HCMC, Vietnam, 2009)Franchise strategy for Vietnamese brands into U.S food -service market : Case study of Nhu Lan 's sandwich -
Free trade agreement and their controversial nature - Case study of the HongKong - Vietnam FTA
(International University - HCMC, 2019)The primary purpose of this research is to give an overall overview of the bilateral, economic, and external relations between HongKong and Vietnam by reflecting their positions in the international. In this case study, a ... -
The gap between brand identify and perceived brand image : The case of Vietnam National University - Ho Chi Minh City
(International University HCMC, Vietnam, 2014)This study aims to define whether there is a possible gap between brand identity and brand image of VNU-HCM. By calculating the level of alignment between brand image with brand identity in terms of six dimensions: brand ... -
Gender differences in attitudes towards technical majors: A study among high school students
(International University HCMC, Vietnam, 2013)Gender inequality in science and technical fields has occurred in many countries all over the world. Although this problem has called for much attention in Western countries, there are few ... -
Gender differences in online shopping attitude: A case study of Ho Chi Minh, Viet Nam
(International University HCMC, Vietnam, 2012)Gender differences in online shopping attitude: A case study of Ho Chi Minh, Viet Nam -
Gender diffrences in leadership style : In service sector in Hochiminh city
(International University - HCMC, 2009)The results showed that there exist the differences between male and female managers in leadership styles. It is by no means an exhaustive study, but merely points out there are really no good explanations as to why women ... -
Gender discrimination and its effect on employees satisfaction, commitment and stress level - Case study in Ho Chi Minh City, Vietnam
(2015)The purpose of this research is to study the subject of gender discrimination in workforce and its effect on job satisfaction, commitment and stress level of personnel. Specifically, the research is conducted to explore ... -
Gender diversity and firm performance - Evidence from listed companies in Ho Chi Minh Stock Exchange - Vietnam
(International University - HCMC, 2016)There have been many studies conducted to examine the relationship between gender diversity and firm performance in developed markets. However, in the context of emerging markets, there still remains unclear evidence about ... -
Geography, capital structure and firm performance an empirical study of construction industry
(International University HCMC, Vietnam, 2014)Arousing intense debate in the financial management areas for a long time, relationship between capital structure and performance is still a question without identified answer. Leary and Roberts research (2005) shows the ... -
Giải pháp phát triển khu di tích lịch sử Trung ương cục miền Nam trên cơ sở phân tích tầm quan trọng - thực hiện (IPA)
(International University - HCMC, 2017) -
Global Economic Policy Uncertainty And Banks' Profitability: Evidence From Vietnamese Commercial Banks
(2022)The Economic Policy Uncertainty (EPU) Index is a key metric that found to have an impact on some corporate decisions. In this study, I investigate the influence of global EPU on profitability of all Vietnamese commercial ... -
Globalization And Income Inequality: International Analysis
(2023)This study explores the impact of globalization on income inequality, using a panel data set collected from 106 developed and developing nations between 2000 and 2001. Employing feasible generalized least squares (FGLS) ... -
Gold price and inflation in Vietnam
(HCMC - International University, 2015)This study had tried to compose the obvious movements of gold price in both longrun and short-run periods. The experimental model suggested the conditions that would be satisfied with the increase in gold price over time ... -
Government control and investment : Cash flow relation - Case of Vietnamese listed firms
(International University - HCMC, 2018)In this paper, the relationship between the internal cash flow and fixed assets investment from Vietnamese enterprises is researched and a U-shaped relationship is discovered. At the low levels of cash flow, the relationship ... -
Green Finance And Climate Change Performance: An International Analysis Of Developing Countries
(2023)This study examines the impact of green finance on climate change performance in developing countries by considering factors such as human ecology, green proxies, and economic growth. It utilizes a dataset of 12 developing ... -
Green Finance And Economic Growth
(2023)Green finance has been found to be essential in resolving environmental problems so as to further promote natural sustainability across economies. This stable development is found to have a relationship with economic ... -
Green Lion Extension (GLES) & Green Category Extension (GCES) On Consumers' Brand Attitude (BA) & Brand Loyalty (BL) Related To Sustainability In Vietnam's Fast Fashion Industry
(2023)Fashion is currently the second most polluting business in the world and one of the major consumer industries. The advent and rapid expansion of the fast fashion business model, which allows consumers to stay current ... -
Greenwash And Green Wom In The Tourism Industry: The Roles Of Connectedness To Nature
(2022)This thesis was conducted to study the greenwash practices of hotels in the tourism and hospitality industry in Vietnam. To meet the increasing demands of tourists, especially international visitors, Vietnam's hotels and ...