Browsing Business, Economics, Finance, Accounting, Management by Title
Now showing items 2015-2034 of 2660
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Market research on consumer behavior of nylon flower products in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)The Doi Moi (the Reform) in 1986 and the potential development of handicraft industry in Vietnam in recent years has brought the chances for nylon flower products, which are a handicraft item of imitation flowers, ... -
Market research on consumer behaviors toward carbonated beverages purchasing of youth in Ho Chi Minh City
(HCMC - International University, 2015)The number of diabetes and obesity patients is accelerating, alongside with the increase of Vietnamese people awareness in health concerns. Furthermore, the market share of soft drinks is competed fiercely with the explosion ... -
Market research on understanding the effectiveness of viral marketing among young consumers: The Case study of "Let Love Rule" - Close Up VietNam
(International University HCMC, Vietnam, 2013)The purpose of this research is to measure the effectiveness of Let Love Rule viral marketing campaign of Close Up. The results of this research will help Close Up and other fast-moving consumers goods ... -
Marketing communication methods to approach audience for special events - The case of events in Ho Chi Minh city
(International University - HCMC, 2017)Recently, due to cultural diversities and globalization with the entry of many oversea enterprises into Vietnam, the demand for organizing events with larger scales in many segments has been drastically increasing. In ... -
Marketing mix influencing on young consumer's purchase intention toward handmade cosmetics
(International University - HCMC, 2017)This research aims to find out how the marketing mix influencing on young consumers' purchase intention for hand-made cosmetics in Ho Chi Minh City. The marketing mix including 4 elements: product, price, place, and promotion ... -
Marketing plan of celano 400ml ICE cream of Kido company in Ho Chi Minh city market
(International University HCMC, Vietnam, 2012)According to the report about Vietnam ice cream market of Kido Company, ice cream’s consumption in Vietnam is still low compared to other countries in the region with one litter per capita each year, it is expected that ... -
Marketing research for the real estate market - the office market in Ho Chi Minh city
(International University HCMC, Vietnam, 2011)- The study is designed to give the investors’ office building for lease an answer for this question: What are the solutions to solve current difficulty situation of the office leasing market. Its specific ... -
Marketing research on viral phenomenon of videos on Youtube network
(International University - HCMC, 2017)The increasing in Internet user as well as the YouTube’s popularity in Vietnam has made viral video a new tool for brands to reach their customers. This paper will identify factors that can affect the viral phenomenon of ... -
Marketing strategy of SAPUWA (Saigon pure water private factory)
(International University HCMC, Vietnam, 2012)With current analysis of internal and external factors affect to company, the researcher has summarized strengths and weaknesses, opportunities and threats of the company. The thesis is to analysis the internal ... -
Measure brand awareness and develop integrated marketing communication brand to improve the brand awareness - Case study : bridal cookie brand
(International University Ho Chi Minh City, Vietnam, 2010)In this study, We suggest some effective tools to improve Bridal Cookie brand awareness such as Advertising on TVC, Bridal magazine, Internet marketing with social media in Facebook, website and forums ... -
Measure service quality of Dam Sen water park corporation
(International University HCMC, Vietnam, 2012)Water park was not a new form of entertainment in our country. But in recent months, the weather changes .It is hotter than previous year. So Dam Sen water park attract 1.5 million people come to play each ... -
Measure Vertical linkage effectiveness between fish farmers and processing/export enterprises in pangasius hypophthalmus (Tra catfish) industry in An Giang province
(International University HCMC, Vietnam, 2012)Tra catfish are the most common aquatic object in An Giang province. Annual export turnover of this object occupies more than 20% of total Tra catfish export turnover of Vietnam. However, Tra catfish export industry ... -
Measurement of competitiveness degree in Vietnamese commercial banks - An application of the panzar and rosse model
(HCMC - International University, 2015)This paper investigates the behavior of competitiveness of Vietnamese banking system during the period of 2008-2012. Using the bank-level data for the Vietnamese banking market, the monopoly power of banks is evaluated by ... -
Measurement of customer satisfaction in Vietnam airlines
(International University Ho Chi Minh City, Vietnam, 2011)Nowadays, competition is growing intense constantly. In order to survive, firms need to start paying keen attention to their competitors; moreover, they need to understand customers’ wants and needs. They have to put ... -
Measures of improving the efficiency of the Tra fish supply chain management- The case of QVD aquaculture
(International University HCMC, Vietnam, 2011)This thesis sought to learn about and analyze the “tra fish supply chain” and propose feasible measures to improve its management efficiency within QVD Aquaculture. The main objective of this study was to ... -
Measuring brand equity - The case of TH True milk in Ho Chi Minh city
(HCMC - International University, 2015)In recent years, the trend of using fresh milk with high quality and guaranteed origin in daily diet is become increasing enormously in Vietnam dairy market. It is undoubted to say that Vietnamese consumers nowadays pay ... -
Measuring brand equity base on the fanpage users on facebook : The case of VietNam company
(International University HCMC, Vietnam, 2013)In 2011, fast food achieved rapid growth of 26%. Being the leading player in fast food industry, KFC Vietnam remained recording 15% value share (Euromonitor International – Fast food in Vietnam). ... -
Measuring brand equity in the office clothing market at Ho Chi Minh City
(International University HCMC, Vietnam, 2013)In recent years, office clothing market has experienced a significant development thank to the attack of a big amount of international apparel brand. Moreover, Vietnamese garment companies begin to concentrate more on ... -
Measuring brand equity index in paper industry : The case of double a international network company limited
(International University HCMC, Vietnam, 2013)Powerful brands create meaningful images in the minds of customers (Keller, 1993), with brand image and reputation enhancing differentiation and having a positive influence on buying behavior (Gordon et al., 1993; McEnally ... -
Measuring brand equity of BurgerKing in Vietnamese environment
(International University - HCMC, 2016)In 2012, fast food industry has expanded with a growth of 26%. Being a new player in fast food industry market, BK officially entered the vietnam fast food market with many ambitions and plans. However the fast food market ...