Browsing Business, Economics, Finance, Accounting, Management by Title
Now showing items 2586-2605 of 2660
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The use and customer's perception on facebook - A study on millennial in Vietnam
(International University - HCMC, 2016)At the first time when Facebook was launched, this social networking site create a new horizon in the how people interact with each other and business. After 7 years, the dominating status of Facebook is undeniable by the ... -
Using advertising value as the stimulus customer to change from trial action to repurchasing action - The case study of Grab
(International University - HCMC, 2017)Online advertising has been rapid grew and became an integrated part of every business. Although numerous research has been studied the effectiveness of advertising, how the perceive advertising value can increase consumers’ ... -
Using An Expectancy Theory To Explain Online Information Disclosure
(2023)Information disclosure has been a critical concern when consumers conduct e commerce transactions. Moving beyond benefits and risks of information disclosure, this paper applied the expectancy theory of motivation to ... -
Using materialism to explain the preference to smartphone brands - A case of Apple Iphone and Samsung Galaxy
(International University - HCMC, 2018)The rapid development of society and technology make smartphone essential to our lives. Moreover, humans also become more and more materialistic. They not only need a standard smartphone, but also a luxury one like iPhone ... -
Using queuing theory to optimize waiting lines at supermarkets
(International University HCMC, Vietnam, 2009)There is no sole solution to the current problem of waiting lines at supermarkets. The managements can have this issue carefully investigated before applying for their supermarkets. This research is a useful reference for ... -
Using servprer model to mearsure service quality of cultural tour of Dat Nuoc Viet company
(International University HCMC, Vietnam, 2012)The study includes the coming up main objectives: - To identify factors influence on quality of services product of company; - To indicate overall the weight of each factor affect on services quality of cultural ... -
Using servqual model to access customer satisfaction in BHD cinema
(International University HCMC, Vietnam, 2012)From the very first beginning study of Cardozo in 1965 about customer effort, expectation and satisfaction, the term “Customer satisfaction” became well-known in the market practice and academic research. Since then, ... -
Using servqual model to access customer satisfaction in Vndirect securities corporation
(International University - HCMC, 2017)Vietnamese stock market has to face to serious difficulties in the global economic crisis when it does not develop strongly enough. To overcome this period, securities companies in general need to think of a strategic ... -
Using servqual model to get access to customer satisfaction - The case of ILA VietNam in HCMC
(International University - HCMC, 2017)This research is carried out with the purpose to determine the impact of 5 different factors service quality and price fairness on customer satisfaction ILA – a language teaching center chain in Ho Chi Minh City. The ... -
Using SERVQUAL to measure the impact of marketing policy relation (MPR) programs on attitude toward a brand - A case of RMIT International University Vietnam
(International University - HCMC, 2016)The collaborating relationship between marketing and public relations has been an arguable issue among both academia and specialists. While the concept and practice of two discrete disciplines is carefully study in many ... -
Using Social Media Marketing To Stimulate Customers To Use Ride - Hailing Service In Potential Financial Crisis: The Case Study Of Gojek
(2023)This study examines the relationship between social media marketing activities and purchase intention, as mediated by trust and brand image, to corroborate the constructs' practical applicability, particularly in a swiftly ... -
Using technology acceptance model to explore the intention in purchasing on kickstarter - The case of foreign countries
(International University - HCMC, 2018)Kickstarter is one of the biggest online crowdfunding platforms in the world that is considered as a new technology born for supporting creative projects to exist in reality. However, in recent years the number of consumer ... -
Using the theory of planned behavior to explore consumer perception toward dietary supplements to treat diabetes
(International University - HCMC, 2017)As dietary supplement market has been continuously growing nowadays, understanding consumer behaviors and motivations is very crucial. In Vietnam, supplement users contain not only healthy individuals who want to maintain ... -
The utilization of employer branding in recruiting and retaining employees - Case studies of Vietnamese SMEs
(HCMC - International University, 2015)The topic of this research is found out when the researcher read about the successful of FPT Telecom Company in Employer Branding. This concept leaf a strong impression in my mind. Therefore I want to make the research to ... -
Vai trò điều phối của chính phủ lên mối quan hệ của năng lực công nghệ thông tin và sự phục hồi của doanh nghiệp vừa và nhỏ trong bối cảnh đại dịch Covid - 19
(2023-03)Sự hạn chế về nội lực cũng như năng lực quản lý chưa phù hợp, các doanh nghiệp vừa và nhỏ (DNVVN) Việt Nam phải vật lộn để tồn tại trong sự bất bình đẳng của cuộc cách mạng công nghệ và suy thoái kinh tế. Nghiên cứu này ... -
Valua co-creation, tourist satisfaction and tourist loyalty in Tien Giang province
(International University - HCMC, 2016)Customers are the ones who decide the success or failure of a business. For this reason, understanding customers’ demands and expectations is a very important task of any business. Thus, customer involvement in the product ... -
Valuation of value relevance between parent and consolidated financial statements : Evidence in Vietnam
(HCMC - International University, 2015)Value relevance of financial information has been widely addressed in accounting research; however studies regarding value relevance between parent and consolidated financial reports are of limited in international literature ... -
The value relevance of financial statements : Evidence from Vietnam
(HCMC - International University, 2015)Value relevance of financial statement has been in research for academics over the last four decades. While there has been a number of studies on the value relevance in the developed countries such as the US and UK, but ... -
The value relevance of intangible assets under moderating of corporate governance
(International University - HCMC, 2016)This paper examines the value relevance of intangible assets under moderating effect of corporate governance in 2014. Using a sample of 253 listed firms on Ho Chi Minh Stock Exchange (HOSE), the value relevance of intangible ... -
Value versus growth strategies on Vietnamese market, the evidence from listed companies on Ho Chi Minh Stock Exchange
(International University HCMC, Vietnam, 2014)The study, which uses balanced panel data in analysis, is aiming at finding the value premium and explanatory power of value versus growth classification proxies in explaining stock profits in Vietnam by collecting 100 ...