Browsing Business, Economics, Finance, Accounting, Management by Title
Now showing items 41-60 of 2660
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Analysis of young customer's perceived value toward convenience store - A case in Ho Chi Minh city
(International University - HCMC, 2018)Purpose – This study aims to discover why young customers choose Convenience Stores as their main shopping channel Design/methodology/approach – Ethnography, data was collected through semi-structured interview. The sample ... -
Analysis on determinants impacting performance of value investing and applying the buffet model to pick future winners in the Viet Nam stock market
(International University HCMC, Vietnam, 2009)The thesis objective is to analyze determinants impacting to value investing performance and apply the value investing method of Warren Buffet in choosing future winners in the Viet Nam market. The analysis part will ... -
Analysis on impulse buying behavior in Vietnam and the influential factors
(International University - HCMC, 2016)This thesis aims at investigating Vietnam customers to find out the factors that influence their impulse buying behavior . Based on the theories and findings of previous studies, a model that presents the relationships ... -
An analysis on relations of price-earnings ratio and market capitalization to anomaly returns
(International University Ho Chi Minh City, Vietnam, 2010)As the rise of the style investment worldwide, many researches and studies came on scene to test the validity of the Efficient Market Hypothesis. Among them, some most famous effects found included: P/E Effect, Size ... -
An analysis on the impact of packaging's elements on customer purchase intention - Case: packaging for Lunar New Year, 2017. Coca Cola in Ho Chi Minh City
(International University - HCMC, 2017)Coca cola’s undoubtedly one of the most powerful brand in Vietnam. Every year, the brand launches meaningful campaign to embrace the Vietnamese traditional Tet holiday. Each campaign will fall in line to form Coca cola’s ... -
An analysis on the relationship between monetary variables and stock return case study in Vietnam
(International University HCMC, Vietnam, 2011)The thesis explores the relationship between monetary variables and stock returns in Vietnamese Stock Market during the period from 2006 to 2010 and in each sub-period by employing Vector Autoregression Model. ... -
An analytic hierarchy process approach to marketing strategy selection for science and technology parks - A case study of Quang Trung software city
(International University - HCMC, 2020)Several studies have highlighted the importance of the Science and Technology Parks (STPs) to the development of the economy. However, there are few, if any, studies conducted to clarify the applicable marketing techniques ... -
Analyze customers' satisfaction toward service quality of bus 52 recommendation for public bus transports in HCMC
(International University HCMC, Vietnam, 2012)Analyze customers' satisfaction toward service quality of bus 52 recommendation for public bus transports in HCMC -
Analyze factors influence to customer opening credit card
(HCMC - International University, 2015)The purpose of this research is to present an exploratory insight into the non-users of credit cards. The aim is to identify the different factors that influence to customer’s adoption and usage among the Ho Chi Minh City ... -
Analyze the factors which influence on the clothing online purchasing intention of buyers on the social network based online store in Ho Chi Minh city, Vietnam - The case of facebook
(HCMC - International University, 2015)This research is conducted in order to identify and assess the important level of factors that influence customer intention on purchasing clothing from Facebook based store in Ho Chi Minh City. Besides, this study also ... -
Analyze the implementation of corporate social responsibility in Saigon Hi-tech park's public relation
(International University Ho Chi Minh City, Vietnam, 2010)Analyze the implementation of corporate social responsibility in Saigon Hi-tech park's public relation. -
Analyze the online behavior of women in VN. Apply the findings to webtretho's marketing strategy planning
(International University Ho Chi Minh City, Vietnam, 2010)For over 40 years of existence, from the time when it was first used to connect four area in US until the day when billions of people are using it to communicate globally, Internet, in lots of people’s mind, is still a ... -
Analyze the quality of service from the perception of end - user: Case of Co-op mart Nguyen Dinh Chieu (NDC) in Ho Chi Minh city
(International University HCMC, Vietnam, 2012)Supermarket is becoming very necessary demand for people in a modern city nowadays. Therefore, supermarkets in Ho Chi Minh are born at quickly speed. More and more large as well as small ones have been launched to satisfy ... -
Analyze The Relationship Between Development Of Stock Market And Economic Growth In Vietnam
(2022)The stock market has been associated with economic development along with its responsibility to supply additional funds. While the stock market is built on the basis of economic growth, the stock market helps productivity ... -
Analyzing Customers Continuance Usage Intention Toward QR Code Payment At Coffee Shops In Ho Chi Minh City
(2023)This study aims to examine customers' continued willingness to use QR Code payments at coffee shops in Ho Chi Minh City. For the investigation of the continuance intention toward QR Code payment at coffee shops in the ... -
Analyzing factors affecting customer loyalty - The case of Vissan
(International University - HCMC, 2016)This research was conducted to evaluate factors that affecting customer loyalty in VISSAN in Ho Chi Minh City. Additionally, this study also explored the impact level of independents factors which are perceived quality, ... -
Analyzing factors influence customer loyalty in mobile telecommunication services for youth customers in Ho Chi Minh City
(International University HCMC, Vietnam, 2012)Customer loyalty is a crucial factor in determining the success of business since it helps to build a brand name and expanding reputation for your company. Telecommunication industry in Vietnam is considered ... -
Analyzing factors that affect Customer loyalty - the case of Vietinbank branch 4
(International University HCMC, Vietnam, 2013)Vietnam's economy is more and more developing which gives the companies great chances for gaining the successes. Moreover, customer loyalty is a key success of every companies which helps them to build a strong ... -
Analyzing factors that affect customer loyalty in retail banking: The case od BIDV Ben Thanh branch
(International University - HCMC, 2015)Vietnam’s economy is more and more developing which creates more changes to gain success and competition for the finance market in general and the banks in particular. The banks force to innovate continuously to gain the ... -
Analyzing key factors affecting the behavioral intention of Uber in Vietnam
(International University - HCMC, 2017)Thanks to the increase in Internet and smartphone penetration, the new emerging business model in Vietnam called access-based consumption, which performs as intermediaries and let consumers exchange the real value between ...