Browsing Business, Economics, Finance, Accounting, Management by Title
Now showing items 980-999 of 2660
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Exploring social media acceptance using technology acceptance model - An empirical study of Zalo
(International University - HCMC, 2016)It cannot be denied that social media has developed rapidly. Understanding users acceptance by looking at behavioral intention of social networking sites is essential for creating new technologies. In this context, the ... -
Exploring social satisfaction dimensions in B2B context
(International University HCMC, Vietnam, 2009)Social satisfaction of B2B customers in B2B context is the focus of the research. The research problem sought to determine the direct effects of the social dimensions to the satisfaction of the b2b customers. Social outcomes ... -
Exploring the advertising effectiveness of coca-cola's brand- Building activities "share a coke campaign in Ho Chi Minh city
(International University - HCMC, 2015) -
Exploring The Determinants Of E-Wallet Adoption Among Vietnamese For Cashless Transactions With Promotional Benefits As A Moderating Variable
(2023)The factors influencing the adoption of e-wallets are investigated in this study. Using quantitative analysis, the study examines the impacts of perceived utility, perceived usability, social influence, promotional ... -
Exploring The Determining Factors That Affect Students' Choice Of University For Master's Degrees - A Case In Ho Chi Minh City
(2023)Purpose - The purpose of this research was to investigate the factors influencing students' choice of university for their Master's degree, focusing on the case of Ho Chi Minh City. Design/Methodology/Approach - The ... -
Exploring the effect of personality traits on customer's brand engagement on social network site in Vietnam - The case of smartphone brand on Facebook
(International University - HCMC, 2016)With the development of web 2.0 which lead to the booming decade of social network site, the communication between brands and customers is not only a one-way communication like before but also a two-way “ conversation” ... -
Exploring the effectiveness of using free sampling on enhancing brand awareness in packed-food products in Ho Chi Minh City
(International University HCMC, Vietnam, 2014)Vietnam economic has risen in recent years, which leads to a high living condition. Citizens‟ demand also increased, especially the needs of eating and drinking. With the dynamic lifestyle, the food should bring some ... -
Exploring the factors affecting organization commitment
(International University - HCMC, 2017)This research aims to measure the impact on independent variables including Pay, Promotion Opportunities, Relationship with Supervisor, Fringe Benefit and Nature of Work on Organization Commitment through Job Satisfaction. The ... -
Exploring the factors affecting purchase intention of smartphone : A study of office workers in Ho Chi Minh City, Vietnam
(International University HCMC, Vietnam, 2014)In a world of digital devices, people require more convenient and powerful gadgets on hand to support for their daily works as well as their need for entertainment. Smartphone is invented to fulfill those demands, furthermore, ... -
Exploring the factors affecting purchase intention of smartphones : A study of office workers in Ho Chi Minh city
(International University HCMC, Vietnam, 2013)It is clearly to say that mobile technology plays a crucial role in how the world communicates, whether in individual settings or a business. Smartphones have gradually reducing the people’s dependence of computers or ... -
Exploring the factors that affect customer's intention to purchase a dog
(International University - HCMC, 2016) -
Exploring The Impact Of Factors On The Purchase Intention Of Vietnamese Genz Consumers - A Case Of Short Videos Marketing In Supplement Industry
(2023)The supplement market in Vietnam is experiencing significant and impressive growth, as reported by BritCham Vietnam in 2021. According to BritCham Vietnam, after the COVID-19 pandemic, there has been a noticeable change ... -
Exploring the impact of social media brand communication on brand equity metrics through facebook in matchashop company
(International University - HCMC, 2017)In recent years, accompanying to the explosion of the Internet, doing social media brand communication is as one of the most powerful marketing technique which can help business save a lot of money as well as targeting to ... -
Exploring the impact of traditional and electronic word of mouth on travel intention
(International University - HCMC, 2016)Word of mouth has been treated as one of the most powerful marketing method which can earns several times greater in terms of efficiency than traditional tools. Tourism sector in which most aspects are considered as ... -
Exploring the impacts of celebrities product advertisement facebook posts on customers' brand attitude - A case of Chi Pu advertising make-up products and female university students in Ho Chi Minh City
(International University - HCMC, 2016)Considering the fact that Vietnam is a highly celebrity-obssessed society and Facebook is currently the number 1 social networking site in Vietnam with over 20 million daily users, using celebrities to promote products or ... -
Exploring The Machanism Of EWOM Adoption From Social Media And E-Commerce Sites: The Role Of Social Construct And Product Related Risks
(2023)Despite the increasing popularity of eWOM, limited research exists on the interplay between the adoption of SM-eWOM and EC-eWOM. To fill this gap, this paper proposes a conceptual model grounded on the Stimulus-Organism-Response ... -
Exploring the relationchip between career-related antecedents and career-related outcomes of job rotation at Seebest Company Ltd
(International University HCMC, Vietnam, 2012)This dissertation was a qualitative study of the impacts of job rotation to career-related antecedents and career-related outcomes of employees. The case study examined a company which produces turbo in ... -
Exploring the Singaporean's attitudes toward products from Vietnam and New Zealand - A case of UHT Milk product
(International University - HCMC, 2017)Vinamilk is the largest dairy company in Vietnam with more than 50% of the market share. It had mostly focused on the domestic market in its 40-year history but it now hopes that overseas markets will contribute 50% to its ... -
Export Motivation Under Employee’s View: In The Case Of Ho Chi Minh City
(2023)Currently, the world economies are facing difficulties caused by the post-covid-19 epidemic, in particularly, the world economic recession has had a great impact on many economies including both developed and underdeveloped, ... -
Export performance and stock returns - a case study on fishery firms listed in Ho Chi Minh City Stock Exchange (HOSE) and Hanoi Stock Exchange (HNX)
(International University - HCMC, 2016)This research aims to study the relationship between export performance and stock return. The study conducted with a case of fishery industry that has comparative advantages and a key export sector in Vietnam economic. To ...