Browsing Business, Economics, Finance, Accounting, Management by Author "Bao, Nguyen Viet"
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Investigation into consumers' purchase intention of counterfeit sporting goods through the theory of planned behaviors - A study in Ho Chi Minh city
Bao, Nguyen Viet (International University - HCMC, 2016)This study is conducted to investigate the factors that affect consumers’ purchase intention toward counterfeit sporting goods with the case in Ho Chi Minh city. Based on the Theory of Planned Behaviors and two extended ...