Browsing Business, Economics, Finance, Accounting, Management by Author "Duong, Tran Khuong"
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The factors of using free sample on enhancing brand awareness in beer product in Ho Chi Minh City - The case of beer Trongbow Vietnam
Duong, Tran Khuong (International University - HCMC, 2017)In today's modern society, as the economy grows, commodities are becoming more diversified. That is what makes the Vietnamese market increasingly competitive. Companies turn to multitasking to capture the consumer's interest ...