Browsing Business, Economics, Finance, Accounting, Management by Author "Hai, Ho Son"
Now showing items 1-1 of 1
-
Impact of packaging on consumer buying behavior - Case study carbonate softdrink products
Hai, Ho Son (International University - HCMC, 2017)With the overall purpose of studying , the thesis explains factors which influence to consumer buying behavior in the case carbonate soft drink. There are 5 dependent variables including color, graphic (image and font) , ...