Browsing Business, Economics, Finance, Accounting, Management by Author "Lan, Tang Thi Thanh"
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The effect of country of origin and brand personality on consumer's purchase intention - Case of smartphone industry in Ho Chi Minh city
Lan, Tang Thi Thanh (HCMC - International University, 2015)In recent years, Country of origin has become as a key topic in marketing filed which has attracted much attention by marketing researchers. In fact, Country of origin has significant effect in consumer’s perception toward ...