Browsing Business, Economics, Finance, Accounting, Management by Author "Mai, Nguyen Hoang"
Now showing items 1-1 of 1
-
Using SERVQUAL to measure the impact of marketing policy relation (MPR) programs on attitude toward a brand - A case of RMIT International University Vietnam
Mai, Nguyen Hoang (International University - HCMC, 2016)The collaborating relationship between marketing and public relations has been an arguable issue among both academia and specialists. While the concept and practice of two discrete disciplines is carefully study in many ...