Browsing Business, Economics, Finance, Accounting, Management by Author "Mai, Nguyen Thi Phuong"
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Measure brand awareness and develop integrated marketing communication brand to improve the brand awareness - Case study : bridal cookie brand
Mai, Nguyen Thi Phuong (International University Ho Chi Minh City, Vietnam, 2010)In this study, We suggest some effective tools to improve Bridal Cookie brand awareness such as Advertising on TVC, Bridal magazine, Internet marketing with social media in Facebook, website and forums ...