Browsing Business, Economics, Finance, Accounting, Management by Author "Mai, Tran Quynh"
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Evaluating the effectiveness of public relations program in sloving corporate critis: The case study of Dr. Thanh
Mai, Tran Quynh (International University HCMC, Vietnam, 2012)Tan Hiep Phat (THP) is one of the biggest Food and Beverage (F&B) Corporates in Vietnam. Together with well – known brand like Coca – Cola, Pepsi Cola, etc., THP products take big market share and are ...