Browsing Business, Economics, Finance, Accounting, Management by Author "Phan Anh, Quang"
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Market research on understanding the effectiveness of viral marketing among young consumers: The Case study of "Let Love Rule" - Close Up VietNam
Phan Anh, Quang (International University HCMC, Vietnam, 2013)The purpose of this research is to measure the effectiveness of Let Love Rule viral marketing campaign of Close Up. The results of this research will help Close Up and other fast-moving consumers goods ...