Browsing Business, Economics, Finance, Accounting, Management by Author "Quang, Ong Minh"
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Evaluating factors of online in-game advertising that affect - The customer puchasing intention in Ho Chi Minh city
Quang, Ong Minh (HCMC - International University, 2015)Online-in game advertising (IGA) is now the most encouraging of every new type of marketing. This study analyzes the impact of the match between a game and advertising on the online IGA effect. 500 online game players were ...